Skip to content
Cover of The Attention Merchants : The Epic Scramble to Get Inside Our Heads by Tim Wu

Book · Non-fiction, memoir and self-help

The Attention Merchants : The Epic Scramble to Get Inside Our Heads

by Tim Wu

Page count, estimated reading time and reading quiz: everything to know before you start The Attention Merchants : The Epic Scramble to Get Inside Our Heads, and the Vread challenge to get to the end.

Pages
416
Reading time
≈ 7 h 30 min
Checkpoints
15
Genre
Non-fiction
Take the challengeAlready have the app? Open the book

Free on iPhone and Android.

How long does it take to read The Attention Merchants : The Epic Scramble to Get Inside Our Heads?

At 416 pages, The Attention Merchants : The Epic Scramble to Get Inside Our Heads is a fairly long book. Expect about 7 hours 30 minutes of reading to finish it, based on 250 words per page and an average reading speed of 230 words per minute. A fast reader will go quicker; a careful read (or reading in a second language) will take longer.

At 30 minutes a day, that is about 16 days of reading. At the median pace of Vread readers, 72 pages per reading day, it takes 6 reading days. For a book of this length (400 to 599 pages), Vread readers who finish it take a median of 5.3 days between the first and the last checkpoint (Vread Reading Barometer 2026).

Reading days to finish it
30 minutes a day16 days
Vread median pace (72 pp./day)6 days

Estimates; see the method at the bottom of the page.

Prove you read it

The Vread challenge: 15 checkpoints

  1. Checkpoint 1, page 28
  2. Checkpoint 2, page 55
  3. Checkpoint 3, page 83
  4. Checkpoint 4, page 111
  5. Checkpoint 5, page 139
  6. Checkpoint 6, page 166
  7. Checkpoint 7, page 194
  8. Checkpoint 8, page 222
  9. Checkpoint 9, page 250
  10. Checkpoint 10, page 277
  11. Checkpoint 11, page 305
  12. Checkpoint 12, page 333
  13. Checkpoint 13, page 361
  14. Checkpoint 14, page 388
  15. Checkpoint 15, page 416

In Vread, The Attention Merchants : The Epic Scramble to Get Inside Our Heads is split into 15 checkpoints, one every 28 pages or so. At each checkpoint, a question covers the passage you have just read: a correct answer validates the step, and your progress moves forward like a training plan.

The challenge: validate all 15 checkpoints through to the last page. No giant quiz at the end, no summary to copy out: short questions along the way that prove the book was actually read. It also works as a reading quiz to check your understanding before a test.

Also available in French on Vread.

Illustrative example

Checkpoint 1/15pp. 1–28

What a checkpoint looks like

A short, precise question about the pages you have just read: a character, a place, a choice.

The answer is in the text: reply in the app.

This is not a question from The Attention Merchants : The Epic Scramble to Get Inside Our Heads: to avoid spoilers, the real questions stay in the app.

Answer in the app, one checkpoint at a time.

Summary, quiz, reviews: frequently asked questions

How many pages is The Attention Merchants : The Epic Scramble to Get Inside Our Heads?
The edition listed on Vread has 416 pages. The exact count varies by edition (paperback, hardback, ebook).
How long does it take to read The Attention Merchants : The Epic Scramble to Get Inside Our Heads?
About 7 hours 30 minutes of reading, or 16 days at 30 minutes a day.
Is there a quiz on The Attention Merchants : The Epic Scramble to Get Inside Our Heads?
Yes: the Vread app has 15 reading questions on The Attention Merchants : The Epic Scramble to Get Inside Our Heads, one per checkpoint, unlocked as you read.
Where can I find a summary of The Attention Merchants : The Epic Scramble to Get Inside Our Heads?
Vread does not publish summaries: the app supports reading the book itself, part by part. Checkpoint questions cover what you have just read, which makes them a good way to check you did not miss anything.

Read The Attention Merchants : The Epic Scramble to Get Inside Our Heads with Vread

Add the book to your library, read at your own pace in whatever format you use, and validate each checkpoint. Vread is free on iPhone and Android.

Take the challenge

Written by Vread from its catalogue data (page count of the listed edition, checkpoints, ratings aggregated from 10 ratings). No summary or publisher text is reproduced. Reading times are estimates; see the method in the Vread Reading Barometer (in French).